Bud Light Lime Ritas introduce new Limited Edition Bud Light Lime Apple-Ahhh-Rita. Since the launch of Bud Light Lime Lime-A-Rita in 2012, the Ritas have launched four additional new-to-world flavors, Straw-Ber-Rita, Cran-Brrr-Rita, Mang-O-Rita and Raz-Ber-Rita.
To continue building on this momentum and to better meet consumer and customer needs, we are excited to introduce Bud Light Lime Apple-Ahhh-Rita. Apple-Ahhh-Rita is a new limited-time-only fall seasonal offering launching on August 4, 2014 and will be available through November 3. With the crisp taste of an apple margarita combined with the refreshing twist of Bud Light lime, Apple-Ahhh-Rita will undoubtedly become a fall favorite.